EDUCATIONAL TIPS Maximize RV Cover Sales: Tips for Driving Confidence, Reducing Returns, and Supporting Long-Term Use With RV travel on the rise, more owners are seeking ways to protect their vehicles from sun, rain, and seasonal wear. For dealers, this presents an opportunity to increase accessory sales, particularly in high-value protection products like ADCO RV covers. Here’s how you can support customers with the right recommendations and help your team close more confidently low-friction sales. 1. Position Covers as Preventive Care Most RV owners begin considering a cover only after they have already experienced damage such as UV fading, water intrusion, or cracked trim. Starting the right conversation early can help change that mindset. Encourage your team to ask: • Where is the RV stored? Indoors, outdoors, or near trees? • What kind of weather does it sit through during the off-season? • How long is it typically parked between trips? These questions build trust and help customers see that a quality cover is not just for winter storage. It provides year-round protection. 2. Make Confident Product Recommendations Helping customers select the right cover comes down to three key things: fit, climate, and construction. • Fit: Always measure the full length of the RV, including ladders or spare tires. Avoid guessing by model name alone. • Climate compatibility: Match the cover material to their region. For example, AquaShed is ideal for wet, moderate climates. For hot, sunny locations, recommend the UV Hydro line. • Construction details: Highlight features like weighted buckle tossunder straps, rain gutter protectors, reinforced corners, and zippered entry panels on both sides. These features offer real functional advantages, such as easier access to the RV while it’s covered and improved protection at common stress points. Well-informed staff who understand these differences can guide buyers quickly and accurately without overwhelming them. 3. Minimize Returns Through Fit Support Incorrect sizing is one of the top reasons for returns. Avoid it by keeping one of our RV Fit Charts (available as a free POP display) on hand and making it part of the sales process. Be sure customers understand: • The cover is designed for a universal fit by length and RV Type. • It should sit snugly but not be pulled tight enough to strain seams. • If their RV has unusual add-ons, extra padding, or slight modification may be needed. A few minutes upfront can prevent costly dissatisfaction later. 4. Be Ready to Troubleshoot Common Questions Once the cover is in use, your customers may return with concerns that are easy to resolve with the right support. Here are a few quick solutions your team should be prepared to offer: • Wind billowing: Ensure all straps are fully secured and in place. • Preventing tears at corners: Suggest padding sharp edges, such as ladders or gutters, before installation. • Fading or wear: Explain what to expect with environmental exposure, especially in high-sun or coastal areas. Providing clear answers helps reinforce your team’s expertise and builds long-term confidence in the product line. 5. Product Spotlight: ADCO Designer Series UV Hydro RV Cover For customers storing their RVs in highsun environments, the Designer Series UV Hydro cover offers maximum UV protection and long-term durability. It’s engineered for intense heat and designed to prevent fading, cracking, and fabric failure over time. Key features include: • Heavy-duty fabric that blocks damaging UV rays • Weighted buckle toss-under straps for secure fit • Rain gutter protectors to prevent snags and tears • Reinforced corners for durability at stress points • Zipper entry on both sides of the RV This is a smart choice for customers in dry, sunny regions like the Southwest or Southern California. Final Thoughts Helping your customers choose the right RV cover isn’t just about selling a product. It’s about protecting their investment, preventing frustration, and showing that your team is a trusted partner in RV care. The more support you provide before and after the sale, the more likely you are to see return business and positive word-of-mouth. 10 Bob Horvath, National Sales Director – Warehouse Distributors
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