is a Merchandising Specialist for the RV and Marine arms of NTP-STAG/Seawide. He has over 5 years of retail merchandising experience with big-box retail brands Staples, Lowe’s and The Home Depot. He is based out of NTP-STAG’s Atlanta office in Austell, Georgia. Kyle McCormick About the Author Fig C If you do not have labels, NTP-STAG also offers a free label printing utility! Simply login to your VIA account at viantp.com, select the “Account Center” tab, and click “Today’s Deliveries”. Then click the “Print All Price Stickers” to access the label utility. Price labels can be printed from a home/office printer using standard size Avery printing labels. We know people can be stretched thin in times of booming business, and there can be times when your parts storefront can have unattended customers. I recommend adding product category signage, such as multi-category aisle sign kits (Fig C) or Endcap header signs (Fig D) to help direct your customers to the parts they are looking for. Doing this can turn missed sales opportunities into completed parts purchases! Need promo materials to help market your business? Our marketing garage can help with that. Aside from our Big Book and Merchandising catalog, we also provide collaborative marketing services that can help give your dealership an edge. We offer digital catalog services like RV specific digital catalog flipbooks to highlight the specific RV model types your dealership specializes in. This can help sell customers on parts, accessories, and upgrades. These digital catalogs can be used in targeted email campaigns, welcome letters for new customers, integration into your website, and sharing across social media platforms. For more information, visit https:// viantp.com/partner-central/marketinggarage/rv-specific-catalogs to learn more! In summation, I recommend incorporating various retail signage into your business to take your RV storefront to the next level. If you would like to enhance your storefront or would like more details about our program, contact your local NTP-STAG Sales consultant today! 13 Source List: POPAI.co.uk (2024), “Display Investigation - Shelf Edge and Small Scale Digital Solutions by POPAI UK & Ireland” Fig D
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